Strategic Company Analysis on The Body Shop Research Paper - 2

Strategic Company Analysis on The Body Shop - Research Paper Example The Body Shop works in a clean environment where they have managed to keep their competitive edge. They work is a diverse environment and they also aim to encourage a healthy environment in the world by working against torture of any kind to humans and animals.  Marketing activities are influenced by several factors inside and outside the business firm. These factors or forces influencing marketing decision-making are collectively called the marketing environment. It comprises all these factors, which have an impact on the market and marketing efforts of the Body Shop.  Macro environment refers to those factors, which are external forces in the company’s activities and do not concern the immediate environment. The macro environment is uncontrollable factors, which indirectly affect the concerns ability to operate in the market effectively.  Forces in an organization’s general environment have profound effects on its task environment. In fact, managers must constan tly analyze forces in the general environment because these affect long term decision-making.  PEST analysis for the general environment are including economic forces; social, cultural, demographic and environmental forces; political, government, and legal forces; technological forces; competitive forces; and Global forces.  Michael Porter created the Five Forces Model to help managers identify forces in the environment that are potential threats. According to Porter, the nature of competitiveness in a given industry can be viewed as a composite of five forces.

Human Resource Management at Work Essay Example | Topics and Well Written Essays - 2500 words - 2

Human Resource Management at Work - Essay Example uum but the key here is that this area needs to work under a broader framework that links it to the strategy of the firm; external factors are found to be affecting it apart from the internal factors. The HRM takes into account all the individual and group related that is collective relations, a number of human resource practices, policies and process, activities pursued by the HR specialist, union’s role, developing some HR practices that will provide the organization with an edge, employee security or it can even work on incorporating some organizational change. These are some of the factors that can be worked upon and thus are designed in a manner to increase the performance of an organization by effective human resources management. Similarly as the case implies that Brendon Jones Inc. is a service providing company, and for this reason the employees are the key assets of the organization. The 200 employees found in working at 10 leisure outlets were working at the front line. They were basically responsible for bringing in the business. Dealing with the customers and maintaining the relationship was the best and most important factor for the organization like Brendon Jones. Looking at the today’s working environment Human Resource Management is much more important than ever. The functions of managing and developing people are seen critical to gain improvements in the performance of an organization. The same was the case in Brendon Jones; there were changes taking place, the company was bought by a corporate investment company. It was like a change in the ownership structure. Employees working with the original founder were somehow used to of the policies and procedures. But as its being mentioned in the case that there was no HR manager; it’s not the task of Finance and Administration director to handle issues that are related to human workforce. For this reason as to solve the challenges related to reducing the labor turnover and to maintaining